About Label Ritu Kumar
Label Ritu Kumar is a contemporary fashion brand under the celebrated Indian designer Ritu Kumar, renowned for her contributions to Indian textiles and fashion. Established in 2002, Label Ritu Kumar caters to a younger, urban audience, offering a unique blend of traditional Indian craftsmanship and modern Western aesthetics.
The brand’s collection includes dresses, tops, tunics, bottoms, jackets, and accessories, all designed with a modern twist on India’s rich textile heritage. Known for its use of natural fabrics, intricate prints, and traditional weaving techniques, the brand appeals to those who appreciate a harmonious mix of timeless artistry and contemporary style.
Label Ritu Kumar bridges the gap between India’s cultural roots and global fashion trends, making it a preferred choice for individuals seeking elegant, versatile, and high-quality wardrobe pieces that celebrate tradition in a modern context.
Top Selling Categories
Dresses: A versatile range of chic and elegant dresses, including maxi, midi, and fit-and-flare styles, perfect for casual and semi-formal occasions.
Tops and Tunics: Trendy tops and tunics with unique prints, intricate embellishments, and comfortable fabrics, ideal for daily wear or evening outings.
Bottoms: A selection of stylish skirts, trousers, and palazzos, designed to pair seamlessly with both traditional and modern outfits.
Jackets and Overlays: Lightweight and statement-making jackets that add a contemporary edge to any ensemble while showcasing Indian artistry.
Ethnic Wear: Modern interpretations of traditional Indian kurtas and sets, perfect for festive occasions or casual ethnic styling.
Accessories: Handbags, scarves, and belts featuring signature prints and embellishments, designed to complement Label Ritu Kumar's apparel.
Party Wear: Glamorous pieces with intricate embroidery and bold patterns for weddings, parties, or formal events.
Why We Choose Label Ritu Kumar?
Blend of Tradition and Modernity: Label Ritu Kumar perfectly combines traditional Indian craftsmanship with contemporary designs, making it ideal for those who value heritage with a modern twist.
Unique Aesthetic: The brand’s signature use of natural fabrics, intricate prints, and vibrant colors ensures every piece stands out, offering a distinct and elegant style.
Wide Range of Choices: From dresses and tunics to ethnic wear and accessories, the collection caters to diverse fashion needs, whether casual, formal, or festive.
High-Quality Craftsmanship: With a focus on premium materials and detailed construction, the brand ensures durability and comfort in every piece.
Cultural Representation: Label Ritu Kumar celebrates India’s rich textile heritage, making it a favorite for those who appreciate authentic, artistic designs.
Versatility: The brand’s creations are versatile, effortlessly transitioning from daywear to evening glamour, offering wardrobe solutions for every occasion.
Label Ritu Kumar Coupons and Promo Codes
Up to 50% Off Sitewide: Enjoy discounts of up to 50% on a wide range of fashion items, including dresses, tops, and accessories.
Free Shipping on Orders Above ₹1,500: Receive complimentary shipping on prepaid orders exceeding ₹1,500.
Additional 10% Off on Green Printed Sling Bag: Avail a flat 10% discount on the Green Printed Sling Bag.
20% Off on Set of 3 Printed Reusable Face Masks: Purchase a set of three printed reusable face masks at a 20% discount.
How to Order on Label Ritu Kumar?
Visit the Website: Go to the official Label Ritu Kumar website.
Browse the Collection: Explore the categories, such as dresses, tops, ethnic wear, and accessories, to find items you love.
Select Your Product: Click on the desired item to view details. Choose the size, color, and quantity, then click “Add to Cart.”
Review Your Cart: Once all items are added, click on the cart icon to review your selections and make any adjustments.
Apply Coupons: If you have a promo code, enter it in the designated field to enjoy discounts.
Proceed to Checkout: Click on “Checkout” and enter your shipping details, such as address and contact information.
Choose Payment Method: Select a payment option, such as credit/debit card, net banking, or UPI. Some regions may offer cash-on-delivery.
Confirm Order: Review your order summary, ensure all details are correct, and confirm the purchase.
Receive Confirmation: Once the payment is processed, you’ll receive an order confirmation via email or SMS with tracking details.
How to Cancel Order on Label Ritu Kumar?
Log In to Your Account: Visit the Label Ritu Kumar website and sign in to the account used for the purchase.
Go to My Orders: Navigate to the “My Orders” section in your account dashboard to view your order history.
Select the Order: Locate the order you wish to cancel and click on it to view the details.
Initiate Cancellation: If the option is available, click on the “Cancel Order” button.
Provide Reason (if prompted): You may be asked to provide a reason for cancellation. Fill in the required details and proceed.
Confirm the Cancellation: Confirm your cancellation request. A notification confirming the cancellation will be sent to your email or SMS.
Contact Customer Support (if needed): If the cancellation option is not visible or if the order has already been shipped, contact Label Ritu Kumar’s customer support for assistance.
Remember These Points To Increase Your Savings On Label Ritu Kumar
Look for Promo Codes: Check for valid coupon codes on the Label Ritu Kumar website or third-party deal platforms to get discounts.
Shop During Sales: Keep an eye out for seasonal sales, festive discounts, or end-of-season clearances for significant savings.
Sign Up for Newsletters: Subscribe to the Label Ritu Kumar newsletter to receive updates on exclusive deals and early access to promotions.
Use Bundle Offers: Purchase bundle deals where multiple items are discounted together for better overall value.
Check Free Shipping Offers: Look for free shipping options, especially for orders that meet the minimum purchase amount.
First-Time Buyer Discounts: If you’re a new customer, take advantage of any special discounts for first-time users.
Follow on Social Media: Follow Label Ritu Kumar on platforms like Instagram or Facebook for flash sales, promo announcements, and contests.
Shop Off-Season: Buy festive or seasonal collections after the peak season to enjoy markdowns.
Things To Remember About Label Ritu Kumar Return and Refund Policies
Return Window: Products can typically be returned within 7–15 days of delivery. Check the exact timeframe for your specific item on the website.
Eligibility for Returns: Returns are accepted for defective, damaged, or incorrect items. Products must be unused, with original tags and packaging intact.
Non-Returnable Items: Custom-made, altered, or sale items may not be eligible for returns. Always check the product details before purchasing.
Refund Policy:
Refunds for eligible returns are processed within 7–10 business days after the item is inspected and approved.
Prepaid refunds are credited back to the original payment method. For COD orders, refunds are typically issued as store credits.
Exchange Option: Exchanges may be allowed for size or color variations, subject to stock availability.
Return Process:
Initiate the return request through the “My Orders” section on the website.
Provide details and follow the steps to arrange a pickup or drop-off.
Shipping Costs: Return shipping costs may be borne by the customer unless the item received was incorrect or damaged.
Customer Support Assistance: For return-related queries or exceptions, contact Label Ritu Kumar’s customer care team for guidance.